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Radio is it!

Updated: Aug 30, 2021

Hosting a radio programme has been a rather challenging and exciting experience all at the same time. On radio, you only have one medium with which you can communicate; and that is your voice. There are no gestures, facial expressions, grooming, wardrobe, props, or movements for your audience to draw from.

It has often been stated that once you can successfully communicate on radio, then you can nail TV presentation. I started my broadcast media journey on television before gaining radio presentation experience. I am not in a good position to judge that. I love both and I find both very exciting and rewarding. Listen to past episodes of the Doing Business radio programme here.

77.4% of Africans have access to radio. Radio is king when it comes to media opportunities in developing countries. We can use it to build our human resource. We can use radio to promote the entrepreneurial spirit by inspiring millions, and promote essential business skills.



Over the years we have come to understand the potential far-reaching impact of radio in developing countries. Radio does not have the same limitations that Television or Digital Media has. Radio transcends levels of education, socio-economic levels, languages, religious and political affiliations, and even age groups. Listen to past episodes of the Doing Business radio programme here.


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Radio reaches over 70 million Nigerians according to the Nigerian Broadcasting Corporation (NBC). This far-reaching capability has been recognized by the British Broadcasting Corporation (BBC) and is being used in various languages to promote ideas, discussions, and enlightenment campaigns across Africa. Recently, the BBC launched a Pidgin English Service in Nigeria having long understood the importance of radio in developing economies.

The World Bank in partnership with the Norwegian Trust Fund for Distance Education in Africa has developed a toolkit to improve educational quality through interactive radio instruction. This program has been implemented in various countries across Africa such as Zambia, Tanzania, and Malawi to drive access to education and promote human development. You can get the toolkit here.



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In Nigeria, SME radio programs such as those promoted by Access Bank, First Bank of Nigeria and Fidelity Bank have brought inspiration, information, and business skills education to Micro, Small, and Medium Enterprise owners.

Like I said earlier, radio is very important in the developing nations. Social Media and the Internet are yet to have as much engagement among rural populations as much as radio does; even though it also has a wide engagement.










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